DOMS
Brand Design &
PACKAGING
From a contract manufacturer to a brand, the journey of DOMS was defined with a new brand identity we designed. The letters D O M S were carefully crafted to reflect the brand’s vision and keeping its audience in mind. To make the brand more relatable, we also created Dommy – a character inspired by the way children naturally bond with heroes and mascots. What started as a logo soon grew into packaging design, corporate identity, and brand communications, helping DOMS take its first steps as a recognizable consumer brand.
Category
Stationery
Brief
To create unique branding and packaging for the brand
Strategy
To craft a simple, unique, and memorable identity with a custom font and a mascot.
idea
The logo was built using the geometric shapes of the font, making it bold, modern, and instantly recognizable. To give the brand personality, we created 'Dommy' — a mascot that brings fun, friendliness, and relatability to the entire identity.
Outcome
In the stationery category, DOMS emerged as the number one brand. 'Dommy' went on to become the iconic and most loved mascot of DOMS.
