From a contract manufacturer to a brand, the journey of DOMS was defined with a new brand identity we designed. The letters D O M S were carefully crafted to reflect the brand’s vision and keeping its audience in mind. To make the brand more relatable, we also created Dommy – a character inspired by the way children naturally bond with heroes and mascots. What started as a logo soon grew into packaging design, corporate identity, and brand communications, helping DOMS take its first steps as a recognizable consumer brand.