GRANTH BOOK STORE
Brand Design &
ARCHITECTURE
What began as a request for an ad campaign became our first architectural design project. Faced with declining footfalls, Granth Book Store needed more than advertising – it needed a reason for people to visit & stay. We reimagined the bookstore experience with inviting reading corners, a café, a book launch area and thoughtful customer flow design. Today, Granth is more than a bookstore; it is a cultural hub where book lovers, artists and filmmakers gather, read, converse, and leave behind their thoughts on blackboards scattered throughout the space
Category
Book Store
Location
Juhu, Mumbai - Steps away from the sea beach.
Area
2,500 Sq. Ft Ground + 1
Brief
To create a corporate campaign for a sea-facing book store.
Observation
After visiting the store and studying the location, our team realized the opportunity was bigger than just a campaign. The location deserved more. We suggested the client to go for a complete brand revamp and give the store a new, international look.
Idea
Don't just sell books. Create an experience. We proposed creating a creative environment - more than a retail store. A place that brings people together. We introduced new spaces like a cafe corner and a dedicated event space for readings, launches, and conversations
Outcome
The store was transformed into one of Mumbai's most celebrated, international-standard book stores - a new landmark in Juhu, frequented by Bollywood celebrities and creative professionals.
Timeline
2 Months
