Privy Stays began as a branding project and gradually grew into a complete brand transformation. What was once a local villa rental business in Alibaug was reimagined with a new identity, which seamlessly extended into the architecture, interiors, and every guest touchpoint. From brand logo, to signages, Architecture, brand communications and films to a jingle song, every element was designed to tell one consistent story. The result is a hospitality brand that feels world-class in experience while remaining rooted in its destination.