Many channels. One identity. As Viacom18 moved into its new six-storey headquarters, the challenge wasn’t space- it was belonging. Employees identified strongly with their individual channels, but the connection to the parent brand was missing. Our solution was a simple yet powerful brand strategy: One Together. Brought to life through 350+ creatives, sculptures, murals, wall graphics, glass graphics, and signage, the narrative flowed across every floor and department.