For I’M Lion, the story began with a name.A non-vegetarian & seafood cuisine specialty restaurant needed a name, so we called it I’M Lion. The lion first appeared in the typography itself, hidden within the logo. We then reimagined the lion using the restaurant’s own serveware, creating a distinctive visual asset that became the heart of the brand. From communication and menus to the interiors, the lion found its way everywhere – turning a restaurant into a memorable brand with a personality of its own.